Basics for Your Business Plan

17.3. Workshop 1: How to do market analysis
Do you want to start a business or are you just establishing your business plan?
The key to success is a thorough market analysis! In this workshop you will learn how to identify your competition, understand pricing strategies, learn your customers’ buying power and better define your target group.
You will gain practical tools for an effective market analysis and a printed manual that can help you further develop your business.

Lecturer: Kateřina Lučan

28.4. Workshop 2: Cash Flow Basics
Do you want to be in control of your business finances?
Profit is important, but without a correct control of cash flow, your business can encounter problems. In this workshop you will learn how to effectively manage cash flow, how to set up a monthly cash flow plan and predict your expenses and income. You will gain basic tools for financial stability and the growth of your business.

Lecturer: Kateřina Lučan

19.5. Workshop 3: Communication Channels
Attend our practical workshop where you will learn to use various communication channels, websites and apps for basic business promotion.
During this workshop you will learn:

• How to define communication channels for your business.
• How to select channels according to target audience.
• How to adapt communication to different types of people.

This workshop can help you improve your communication strategies for a successful start to your business.

Lecturer: Barbora Buchtová

All workshops begin at 16:30
Duration 2 hours

Registration